Xoom Wins a “W3 Award” in the Mobile Websites Finance Category
In the fourth quarter of 2013, 42 percent of Xoom’s transactions were sent via mobile devices
Xoom launched its fully optimized mobile site in November, 2011. The secure mobile site, m.xoom.com, was developed in partnership with Usablenet and allows customers to send money at any time, from any Internet-enabled location.
"We believe we are shifting the way consumers transfer money around the globe by changing their habits and preferences and Xoom’s mobile strategy is playing a large part in this change,” says Julian King, Xoom’s Senior Vice President, Marketing and Corporate Development. “Xoom’s mobile website epitomizes the convenience and time-saving service of sending money with Xoom.com on a mobile device. We are thrilled with the W³ award and we will continue to optimize our services for mobile devices to capitalize on the continued and growing trend in mobile usage.”
In 2013, 35 percent of Xoom’s transactions were sent via mobile devices compared to 20 percent in 2012. In the fourth quarter of 2013, 42 percent of Xoom’s transactions were sent via mobile devices. During 2013, approximately $1.2 billion of Xoom’s gross sending volume was sent from mobile devices which represented growth of approximately 186 percent compared to 2012. In 2013, Xoom announced that the Xoom Money Transfer App was available in both English and Spanish, for Android and iOS devices.
Xoom is a leading digital money transfer provider in 31 countries, focused on helping consumers send money in a secure, fast and cost-effective way using their mobile phone, tablet or computer. During the year ended December 31, 2013, Xoom’s more than one million active customers sent more than $5.5 billion to family and friends. The company is headquartered in San Francisco and can be found online at www.xoom.com.
The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. The W³ is the first major Web competition that is open to small firms, Fortune 500 companies and international agencies. The W3 Awards are sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from media, advertising, and marketing firms.