Xoom Wins a "Telly Award" for "Better Way" Television Commercial
"Better Way" campaign highlights Xoom's commitment to fair pricing and transparency in the money transfer category
The Telly Awards honors the very best film and video productions, groundbreaking online video content and outstanding local, regional and cable TV commercials and programs.
"Better Way" is the story of a bumbling husband and his intelligent wife. The husband continues to send money in person at offline locations, despite all of the hassles, while his wife conveniently sends money online with Xoom. The contrasting behavior between husband and wife provides comic relief that resonates with the audience, as the wife demonstrates that Xoom is most convenient way to send money to the Philippines.
"Based on recent surveys and customer feedback, we heard that convenience is the key reason why they use Xoom.com," says Julian King, Xoom's Senior Vice President, Marketing and Corporate Development. "At Xoom we offer our customers a service that is safe, convenient, fast and fairly priced, and people can send money to their loved ones from their desktop, mobile or tablet device. With 'Better Way' we were able to deliver that message, and we are thrilled that the commercial earned a Telly Award.'"
Xoom is a global online money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way using their mobile phone, tablet or computer. During the 12 months ended September 30, 2012, Xoom's 700,000 active customers sent more than $2.9 billion to family and friends in 30 countries worldwide. The company is headquartered in San Francisco and can be found online at www.xoom.com.