Xoom Launches New Hispanic Television Commercials as Part of the “Better Way” Advertising Campaign
“No Hablo Español” and “Roulette” join Xoom’s Award-winning Latin American Advertising Lineup
The first commercial, entitled “No Hablo Español” (“I Don’t Speak Spanish”) shows a frustrated man, Oscar, who goes to a store to send money home, but is met with a money transfer agent who says, “Umm, what?” and then “Sorry, no hablo español,” as she blows a bubble from her chewing gum, leaving Oscar helpless. He goes home to see his wife, Olivia, at the table with her laptop sending money through Xoom.com. Olivia says to Oscar: “Usa Xoom.com, que esta español” (“Use Xoom.com, it is in Spanish”).
The second commercial, “Ruleta” (“Roulette”), features Oscar, once again, entering a store to send money, asking the agent “How much does it cost to send $300?” The agent has a spinning wheel next to her with descriptions: “too expensive,” “you pay double” and a smaller panel, “free.” Oscar spins and comes up with “you pay double” sign and reacts “oops.” At home, Olivia asks Oscar, “Did you send the money?” When Oscar tells her what happened, she says “Next time, use xoom.com.” The ad can be viewed here: http://www.youtube.com/watch?v=FtK0vGGPKMY
"Sending money on xoom.com is truly magical and transformative, offering senders an experience that is safe, convenient, fast and fairly priced,” says Julian King, Xoom’s Senior Vice President, Marketing and Corporate Development. “With these two new ads, we are able to deliver these messages with likeable characters that resonate with consumers.
“Xoom’s ‘Better Way’ campaign was launched in November 2011 with more than a dozen innovative commercials airing these past two years,” King added. Last fall, Xoom won the gold from the ANA Multicultural Excellence Awards for “Save the Pigs,” as best campaign developed to reach Hispanic consumers.
“No Hablo Español” and “Roulette” are the latest television ads from Xoom targeting the Spanish-language audience. The commercials are running on major Spanish-language television through the end of the year.
Xoom is a digital money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way using a smartphone, tablet or computer. During the 12 month period ended September 30, 2013, Xoom’s more than 997,000 active customers sent more than $5.1 billion to family and friends in 30 countries. The company is headquartered in San Francisco and can be found online at www.xoom.com.