NEW YORK, NY, June 2, 2010
– Jamaica’s most famous and beloved actor Oliver Samuels, described as the King of Caribbean comedy, will be the new media voice for the partnership between Capital&Credit Reggae Money Express in Jamaica and the online money transfer company Xoom.com. The new advertising campaign rolled out in the tri-state area in April.
Oliver Samuels hardly needs an introduction to Jamaican audiences in the Diaspora. He was a pioneer and foundation member of post-independence Jamaican theatre, and he has appeared in at least fifty hit theatrical productions to date, including thirteen LTM pantomimes, appearing alongside late icons like the Hon. Louise Bennett Coverley and Ranny Williams. Oliver is arguably Jamaica’s most compelling ‘roots’ voice with a colorful mastery for the Jamaican dialect, and as the spokesperson for Capital&Credit Reggae Money Express, , he will appear in the joint television, radio and newspaper advertising campaigns for the collaborative service between the two brands for sending money to Jamaica
The joint campaign between Xoom.com and Capital & Credit Reggae Money Express forms part of both companies’ efforts to expand their money transfer service to Jamaica. The campaigns will run simultaneously in Jamaica and in the New York tri-state region, and will create awareness for conveniently sending money online to Jamaica, as well as easily receiving money in Jamaica.
"We are pleased to be working with Capital & Credit and to have Oliver on board in our new, joint advertising campaigns. He is extremely popular and his name is synonymous with Jamaica and laughter," said Julian King, SVP of Business Development and Marketing at Xoom.com and fellow member of the Diaspora community.
Xoom.com recently brokered the new partnership with Capital & Credit Remittance Limited, one of Jamaica’s most respected remittance institutions, to expand their Cash Pickup service at over 70 Reggae Money Express locations island-wide and Bank Deposit service to send money directly to a bank account in Jamaica
. This dynamic partnership now provides beneficiaries in Jamaica with four times more locations for receiving money, including at C.O.K. and Lasco.
“We at Capital & Credit are proud to partner with Xoom.com and to help grow their money transfer service to Jamaica,” added Sheron Dixon-Brown, General Manager of Capital & Credit Remittance Limited. “Xoom.com offers Jamaicans living abroad with the convenience of sending remittances from the comfort of their home computer directly to a Capital & Credit Reggae Money Express agent location in just minutes.”
“Many of us at Xoom.com personally understand the importance of sending money to our families living back home. That is why we are proud to make our service more convenient for our loved ones in Jamaica by offering more locations island-wide,” added Julian King.
In addition to the cash pick-up service that costs just US$7.99 to send up to $2,999, Xoom.com also offers bank deposit service to all banks and credit unions in Jamaica, including quicker deposits to National Commercial Bank and Scotiabank accounts island-wide.
Xoom.com enables individuals to send money from any Internet-enabled computer to family, friends and businesses. Xoom Corporation was founded in 2001 in San Francisco and is backed by leading venture firms Sequoia Capital, New Enterprise Associates and Fidelity Ventures. For more information on Xoom.com money transfer service to Jamaica, visit www.xoom.com/jamaicaAbout Capital and Credit Remittance Limited
Capital and Credit Remittance Limited (CCRL) is a remittance company which offers quick, reliable, convenient and safe money transfer services to families, friends and business partners. Established in 1996, CCRL is one of the five major players in the domestic money transfer market and presently operates in New Kingston. CCRL is licensed by the Bank of Jamaica.